Collective Identity Essay Structure

Introduction

• Define Collective Identity
• Media influence on identity - Identity is consciously constructed
• Define Mediation + Quotes - Buckingham/Merrin
• Hegemony
• Hypodermic/Uses+Grats

Youth

• Youth Typical Representations - Ann Gould
• Statistics
• London Riots (2011) - Recent news event reinforcing these - BBC Site 2011- 'Englands Rioters: Less Educated, Younger, Poorer'- Deviancy Amplification, created a moral panic
• Attack The Block/Ill Manors -
• Quadrophenia -
• The Young Ones

Gender

• Typical Representations
• Ovaltine/Fairy Liquid
• Robin Thicke
• Diet Coke
• This Girl Can/Argument of tokenism

Conclusion 

Hypodermic Needle Model vs Uses and Gratifications - Its up to the audience to decide.
Talk about the future!!!!!