Creativity
Gauntlet: 'Creativity is something new that communicates something to someone"
Bentley: 'Creativity is making of the new, rearranging of the old'
Jones (1993): 'A process needed for problem solving... not a special gift enjoyed by a few but a common ability possessed by most people'
Csikszentmihalyi (1996): "Creativity results from the interaction of a system composed of three elements: a culture that contains symbolic rules, a person who brings novelty into the symbolic domain, and a field of experts who recognise and validate the innovation"
Example:
Bentley's "The making of the new, the rearranging of the old" could be applied to Festival through the way it begins to develop conventions by merging media with film, such as by using film-style colour correction and a widescreen aspect ratio, whilst attempting to use forms that are unique from the modern music video genre such as the strong focus on the incorporation of the performance within the narrative of the video.
No comments:
Post a Comment