1A Describe how your analysis of the conventions of real media texts informed your own creative media practice.

Describe how your analysis of the conventions of real media texts informed your own creative media practice. (25)

Intro

Bentley: "Creativity is the making of the new and the rearranging of the old" - suggesting that although creativity in the production of texts relies upon the invention of new ideas - it is important to build upon existing conventions of texts.
- Both texts relied upon extensive research into conventions in order to produce texts that followed industry standards/techniques and to provide recognisable form that is well received by the target audience. Explanation of Captive/Festival

Captive

Attempted to mostly follow conventions in order to establish genre, however, considered it important to challenge certain conventions in order to differentiate from other texts. Steve Neale: "difference is absolutely essential in the economy of genre" 

Textual Analysis of horror genre/analysing real texts:

• Colour Grade (The Ring) - cold colours 
• Props/Iconography/Location - Dolls - The Woman in Black
• Narrative Strucuture/Enigma - Todorov - Challenged 
• Sound - Diegetic - Silent Hill

FestivalTextual analysis of more examples/ Better related to my production - suiting the target audience - a
Timed Analysis - Allowing us to scrutinise examples further on a shot by shot basis

More confidence and experimental in terms of conventions
Experimental genre - less conventions to follow

• Music videos tend to relate to song Goodwin - Theory of Disjuncture - challenge conventions in terms of using a music video with no relation to the genre or lyrics.
• Using Narrative and Performance - similarly to Late Night (but performance in the context of the narrative)
• Music videos tend not to imitate cinema, but a more snappy, less immersive video. Blending conventions with film - widescreen/immersive experience. Followed conventions of film somewhat.
• Pacing conventions (experimental videos) - holocene, slow starting - prevalence of location