- How do the contemporary media represent: nations, regions and ethnic/social/collective groups of people in different ways?
- How does contemporary representation compare to previous time periods?
-What are the social implications of different media representations of groups of people?
-To what extent is human identity increasingly mediated?
Candidates may analyse the representation of and/or the collective identity of one or more group(s) of people
National cinema, television representations, magazines etc.
gender, youth and youth culture, post -9/11, Representation of Islam, absence/presence of people with disabilities in at least two media.
Explanation/Analysis/Argument (16-20 Marks)
Show examples of collective identity, analyse the example and show how it relates to media theory relating to representation and Collective Identity. - Must use historical (5 years +) and contemporary texts (Less than 5 years).
Use of Examples (16-20)
Be very clear in the examples used e.g "Calvin Klein 1994 advertisement of CK-One shows gender ambiguity"
Examples of theories, texts and industry knowledge are clearly connected together in the answer. Compare past to present!
Use of Terminology
Use contemporary media theory and the command of the appropriate conceptual and theoretical language is excellent.
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Whichever
question you answer, you must refer to examples from at least two media
areas in your answer. You should include reference to historical,
contemporary and future media.
Media and
Collective Identity
6. Explain what is meant by ‘collective identity’ and the role of media in its construction. [50] |
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Extract from Candidate Script 1
I have been researching teenagers
and their identity. I’ve been looking into how the media shown teenagers.
I will relate this to Misfits and
Fishtank, and explain their collective identity.
Misfits is a british TV series
based on a group of teens who are all facing community service.
We learn all there individual
identity’s and are made to believe they have no hope. We meet 5 teenagers who
are all stereotypically shown with anti-social behavior. In the group there
is a party girl, sports runner, cocky one etc.
Tajfel and turner quote that
‘people tend to categorise themselves into groups which they then build their
identity’s’. I disagree with this as these have been emerged together as they
have all been in crime. These include drugs, drink driving, fighting etc.
Historically this can relate to
Skins and grange hill, these are all school based although skins covered more
controversial issues. We see petty crimes which aren’t as serious as the ones
in misfits. Tajfel and turner quite is related to skins as they are all a
group of friends and they build there identity together.
Fishtank a 2009 film, teenagers
are portrayed differently. We get to see Mia a 15 year old girl who has no
hope. She has a dream of dancing but with young single mothered mum who
shouts and swears at children she has a poor family structure to help her.
David Buckingham quotes that the media don’t just offer a transparent window
of the world but a mediated one.
Mia smokes, binge drink and has
underage sex. The audience are made to believe that all teenagers are like
this. He young mother who gets a boyfriend, he wants to help Mia and find her
identity. He often asks her to dance to his favourite song although when she
does we see them having sex. David Buckingham quote can be related to
misfits, we are made to believe that all teenagers have convicted crimes. In
Bullett Boy we see a gang of boys who are all involved in drugs and crime.
The media show teen culture in a very bad way. Misfits is released on TV past
the water shed times as they all swear etc. It is shown on both E4 and
channel 4, their website contains games, podcasts, blogs etc. On the blogs
you can communicate with other fans. They have a facebook and twitter page
with all individual accounts. David Gauntlett explains that identity’s are
complicated however everyone thinks they have one.
In Fishtank her mothers boyfriends
finds a dance event she can attend Mia then believes she made have found her
identity when she gets there she is called up on stage for which she didn’t
know it was pole/lap dancing.
The media then show how teenagers
have no hope or luck.
Historically this could be related
to Dawson’s creek as we are made to look down on the anti-social behaviour
teens. It could also relate to Waterloo road which is a tv series on a school
who the youngens follow the action of the olders.
We then get to see the mother
having a party in her council estate flats with family and friends. Her two
children aren’t invited an stay upstairs. This shows the lack of family
structure at home. We meet Mia’s little sister tyler with a friend both who
are swearing and smoking.
The audience are left to believe all young mums live in broken britain and teenagers have no hope at all.
Mia was kicked out of school and
they receive a letter which is accepting her to a place in an anti-social
behaviour school.
In both misfits and fishtank the
media have stereotypically shown teenagers and portrayed them very
negatively. We are made to believe that all teenagers are into anti-social
behaviour, drinking, drugs, smoking etc. The media will only shown the
negative sides of teen culture so everyone will believe teens do this in
everyday life not the positives that they do.
Level 2 - 23 marks? The answer attempts to answer the question but is limited in the theory used and the explanations. However, there are a range of examples used.
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